{"/terms-of-service":{"version":1,"title":"Terms of Service","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Terms of Service"],"h2":["Introduction","Services","Engagement Terms","Fees and Payment","Intellectual Property","Confidentiality","Warranties and Limitations","Termination","General Provisions"],"h3":["Scope of Engagement","Discovery Calls","Deliverables","Growth Sprint","Growth Partnership","Custom Engagements","Payment Terms","Expenses","Fee Adjustments","Client Ownership","Kora Retained Rights","Portfolio and Case Studies","Mutual Obligations","Exceptions","Service Warranty","Limitation of Liability","Termination for Cause","Effect of Termination","Independent Contractor","Governing Law","Amendments","Severability","Contact"],"h4":[],"h5":[],"h6":[],"p":["Last Updated / March 13, 2026","These Terms of Service (\"Terms\") govern your access to and use of the services provided by Kora (\"we,\" \"our,\" or \"us\"), including our website, consulting engagements, deliverables, and any related materials. By engaging our services or accessing our website, you agree to be bound by these Terms.","Kora provides growth consulting services including but not limited to growth strategy, revenue optimization, funnel diagnostics, go-to-market planning, and organizational advisory. The specific scope, timeline, and deliverables for each engagement will be defined in a separate Statement of Work (\"SOW\") agreed upon by both parties prior to commencement.","Initial discovery calls are offered at no charge and do not constitute a binding agreement for services. No consulting relationship is established until a signed SOW is in place.","All deliverables, timelines, and milestones will be outlined in the applicable SOW. We will use commercially reasonable efforts to meet agreed-upon timelines, though dates are estimates and not guarantees unless explicitly stated otherwise.","Growth Sprint engagements are fixed-term, typically running for 8 weeks. The engagement begins on the date specified in the SOW and concludes upon delivery of the final agreed-upon deliverables. Early termination by the client does not entitle the client to a refund of fees already paid.","Growth Partnership engagements operate on a monthly retainer basis with a minimum initial commitment of one quarter (3 months). After the initial commitment period, either party may terminate with 30 days written notice. Fees are billed monthly in advance.","Custom engagements are scoped individually. All terms including duration, deliverables, fees, and termination provisions will be defined in the applicable SOW.","All fees are as stated in the applicable SOW. Unless otherwise agreed, invoices are due within 14 days of receipt. Late payments may incur a fee of 1.5% per month on the outstanding balance. We reserve the right to pause work on any engagement with overdue payments exceeding 30 days.","Any travel, software, or third-party expenses required for the engagement will be pre-approved by the client in writing before being incurred. Approved expenses will be invoiced separately at cost.","For ongoing engagements, we reserve the right to adjust fees with 60 days written notice. Adjusted fees will apply to the next billing cycle following the notice period.","Upon full payment, the client owns all deliverables created specifically for their engagement, including strategies, roadmaps, reports, and recommendations outlined in the SOW.","Kora retains ownership of all pre-existing intellectual property, proprietary frameworks, methodologies, tools, and templates used in the delivery of services. The client receives a non-exclusive, non-transferable license to use these materials for their internal business purposes.","Unless otherwise agreed in writing, Kora may reference the client relationship and general nature of work performed in marketing materials, portfolios, and case studies. We will not disclose confidential business information without prior written consent.","Both parties agree to keep confidential any proprietary or sensitive information disclosed during the engagement. This includes business strategies, financial data, customer information, internal processes, and any materials marked as confidential. These obligations survive the termination of the engagement for a period of two years.","Confidentiality obligations do not apply to information that is publicly available, independently developed, received from a third party without restriction, or required to be disclosed by law.","We warrant that our services will be performed in a professional manner consistent with generally accepted industry standards. We do not guarantee specific business outcomes, revenue targets, or growth metrics. Consulting services are advisory in nature, and the implementation of recommendations is at the client's sole discretion and risk.","To the maximum extent permitted by law, Kora's total liability for any claims arising from or related to an engagement shall not exceed the total fees paid by the client for that specific engagement in the 12 months preceding the claim. In no event shall Kora be liable for any indirect, incidental, consequential, or punitive damages.","Either party may terminate an engagement immediately upon written notice if the other party materially breaches these Terms or the applicable SOW and fails to cure such breach within 15 days of receiving written notice.","Upon termination, the client shall pay for all services rendered and expenses incurred through the date of termination. Kora will deliver all completed and in-progress deliverables upon receipt of final payment. Sections relating to intellectual property, confidentiality, limitation of liability, and governing law survive termination.","Kora operates as an independent contractor. Nothing in these Terms creates an employment, partnership, or agency relationship between Kora and the client.","These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions. Any disputes shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association.","We may update these Terms from time to time. Material changes will be communicated via email or through our website. Continued use of our services after changes take effect constitutes acceptance of the revised Terms.","If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.","For questions about these Terms, please contact us at legal@kora.com.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/terms-of-service"},"/privacy-policy":{"version":1,"title":"Privacy Policy","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Privacy Policy"],"h2":["Introduction","Information We Collect","How We Use Your Information","Cookies and Tracking","Data Sharing and Disclosure","Data Security","Data Retention","Your Rights","International Data Transfers","Children's Privacy","Changes to This Policy","Contact Us"],"h3":["Information You Provide","Information Collected Automatically","Information From Third Parties","Service Delivery","Business Operations","Types of Cookies","Managing Cookies","Service Providers","Legal Requirements","Business Transfers","No Sale of Personal Information","Security Measures","Confidential Client Data","Retention Periods","Access and Control","Exercising Your Rights"],"h4":[],"h5":[],"h6":[],"p":["Last Updated / March 13, 2026","Kora (\"we,\" \"our,\" or \"us\") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our consulting services, or interact with us in any capacity. By using our services or website, you consent to the practices described in this policy.","We collect information you voluntarily provide to us, including:","Contact information (name, email address, phone number, company name)","Business information shared during discovery calls and engagements (revenue data, growth metrics, organizational structure)","Payment and billing information (processed securely by third-party payment providers)","Communications (emails, form submissions, feedback, and meeting notes)","When you visit our website, we may automatically collect:","Device and browser information (browser type, operating system, screen resolution)","Log data (IP address, pages visited, referring URLs, access times)","Cookie and tracking data (session identifiers, preferences, analytics data)","We may receive information about you from third-party sources such as LinkedIn, business directories, or referral partners, limited to professional contact information and publicly available business data.","We use your information to:","Deliver and manage our consulting engagements","Communicate with you about your engagement, scheduling, and deliverables","Process payments and maintain accurate billing records","Provide customer support and respond to your inquiries","We also use your information to:","Improve our website, services, and client experience","Send relevant updates, insights, and newsletters (with your consent)","Analyze website traffic and usage patterns","Comply with legal obligations and protect our legitimate business interests","Our website uses the following types of cookies:","Essential cookies required for basic website functionality","Analytics cookies to understand how visitors interact with our site (Google Analytics or similar)","Preference cookies to remember your settings and choices","You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of our website. We do not use cookies for targeted advertising.","We may share your information with trusted third-party providers who assist us with:","Website hosting and maintenance","Payment processing","Email and communication tools","Analytics and performance monitoring","These providers are contractually obligated to protect your information and may only use it to perform services on our behalf.","We may disclose your information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.","In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.","We do not sell, rent, or trade your personal information to third parties for marketing purposes.","We implement appropriate technical and organizational measures to protect your information, including:","Encryption of data in transit and at rest","Secure access controls and authentication","Regular review of our data collection, storage, and processing practices","Restricted access to personal information on a need-to-know basis","Business information shared during consulting engagements is treated as confidential and is subject to the confidentiality provisions outlined in our Terms of Service and any applicable Statement of Work.","Client engagement data is retained for the duration of the engagement and for up to 3 years afterward for reference and legal compliance","Website analytics data is retained for up to 26 months","Payment records are retained as required by applicable tax and accounting regulations","Marketing communications data is retained until you unsubscribe or request deletion","Depending on your jurisdiction, you may have the right to:","Access the personal information we hold about you","Request correction of inaccurate or incomplete information","Request deletion of your personal information","Object to or restrict certain processing activities","Request a portable copy of your data","Withdraw consent for marketing communications at any time","To exercise any of these rights, contact us at privacy@kora.com. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.","If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place through standard contractual clauses or other legally recognized transfer mechanisms.","Our services are designed for businesses and professionals. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.","We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website and updating the effective date. For active clients, we will also provide notice via email.","If you have questions or concerns about this Privacy Policy or our data practices, please contact us at privacy@kora.com.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/privacy-policy"},"/insights/when-to-invest-in-revops-tooling":{"version":1,"title":"When to invest in RevOps tooling and when to wait.","description":"Buying tools before you have the process to justify them is one of the most expensive scaling mistakes.","keywords":"","h1":["When to invest in RevOps tooling and when to wait."],"h2":["Over 11,000 tools in the sales and marketing landscape. Most will just accelerate your burn rate if adopted at the wrong stage.","More insights."],"h3":["The Premature Tooling Problem","The Readiness Framework","The Foundation Stack","The Build vs. Buy Decision","The Annual Stack Audit","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Technology Selection","Priya Sharma","Head of Growth Strategy","Buying tools before you have the process to justify them is one of the most expensive scaling mistakes.","Table of contents","Share","January 28, 2025","Companies between $2M and $10M in revenue are the most vulnerable to premature tooling. They have enough revenue to afford subscriptions but not enough volume to justify them. A conversation intelligence platform makes sense when you have 20 reps running hundreds of calls a month. It is a vanity purchase when your founder is still closing half the deals personally.","The pattern is predictable. A new VP of Sales joins and brings a shopping list of tools from their last company. Within 90 days, the company is paying for a tech stack designed for a business three times its size. Six months later, half the tools are underutilized and nobody can tell you the ROI on any of them.","Before adopting any RevOps tool, run it through three filters: volume, process, and ownership. Volume means you have enough activity flowing through the system to generate meaningful data. Process means you have a documented workflow the tool will support, not replace. Ownership means you have a specific person who will administer, optimize, and be accountable for the tool's ROI.","If any of those three are missing, you are not ready for that tool. You are ready for a spreadsheet, a documented process, and a quarterly review of whether the volume justifies the investment.","Tool Category","When to Invest","When to Wait","CRM","Day one, even a free tier","Never wait on this","Sales engagement","3+ reps doing outbound daily","Founder-led or 1-2 reps","Conversation intelligence","10+ reps, 200+ calls/month","Under 100 calls/month","Revenue intelligence","$15M+ ARR, complex deals","Under $10M or simple sales cycles","Attribution platform","Multi-channel, $50K+/mo spend","1-2 channels, under $20K/mo","We spent $140K on tools in our first year of scaling. When we audited utilization, we were actively using maybe 40% of what we were paying for. The other 60% was shelfware that made us feel like a real sales org but did not actually move revenue.","Every B2B company needs three things before anything else: a CRM they actually use, a way to communicate with prospects at scale, and a reporting layer that tells leadership the truth about the pipeline. Everything beyond that is optimization, and optimization only works when you have a baseline worth optimizing.","For most companies under $10M, that foundation stack costs under $500 per month. CRM on a free or starter plan, email tooling for outbound, and a simple dashboard built from your CRM data. That is enough to run a disciplined sales operation until volume genuinely demands more sophisticated tooling.","Before buying a specialized tool, ask whether you can solve the problem with what you already have. Most CRMs can handle basic lead scoring with custom fields and workflows. Most email platforms can do simple sequences without a dedicated sales engagement tool. Most BI tools can build the attribution model you need without a $50K platform.","The threshold for buying should be clear: when the manual workaround costs more in time than the tool costs in money, and you have the volume to justify the investment, and you have someone to own it. All three conditions. Not just one.","Every company should audit its RevOps stack once a year. Pull a list of every tool, its annual cost, its primary user, and its measurable impact. If a tool does not have a clear owner and a specific metric it improves, cancel it. Most companies find they can cut 20 to 30 percent of their stack with zero impact on performance. That freed-up budget is almost always better spent on people.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/when-to-invest-in-revops-tooling"},"/insights/why-growth-strategies-fail":{"version":1,"title":"Why most growth strategies fail within 6 months.","description":"It's rarely the strategy itself. The failure points are predictable and preventable.","keywords":"","h1":["Why most growth strategies fail within 6 months."],"h2":["Every company has a growth strategy. Most of them are in a slide deck nobody has opened in weeks. The gap between strategy and execution is where growth goes to die.","More insights."],"h3":["The Strategy-Execution Gap","No Clear Ownership","Trying to Fix Everything at Once","Ignoring the Data You Already Have","Underestimating Change Management","How to Avoid These Failures","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Risk Management","Koraline Spencer","Founder & CEO","It's rarely the strategy itself. The failure points are predictable and preventable.","Table of contents","Share","January 24, 2026","A growth strategy that lives in a document is not a strategy. It is a wish list. The most common failure mode we see is not bad thinking. It is good thinking that never translates into daily behavior change.","The root cause is usually that the strategy was built in isolation. A leadership offsite produces a beautiful 30-page deck, but the people who need to execute it were not in the room. They do not understand the reasoning behind the priorities, so they default to doing what they were already doing.","Growth is everyone's job usually means growth is nobody's job. When a strategy has 12 priorities and no single owner for each one, nothing moves. People assume someone else is handling it. Meetings happen but decisions do not.","We had a great strategy and a motivated team. Six months later nothing had changed because every initiative had three co-owners and none of them felt empowered to make trade-offs.","Every growth initiative needs one owner with clear authority to make decisions, a defined timeline, and a specific metric they are accountable for. Without this, strategy becomes theater.","Companies that try to optimize every part of their funnel simultaneously end up optimizing none of it. Resources get spread thin, teams context-switch constantly, and nothing gets the sustained focus required to create real improvement.","The best growth strategies are ruthlessly focused. Pick the one or two levers that will create the most impact in the next 90 days. Execute on those completely. Then move to the next priority. Sequential focus beats parallel mediocrity every time.","Many companies launch growth initiatives based on assumptions rather than evidence. They assume they know why customers churn, why deals stall, or why the funnel underperforms. When we run diagnostic audits, the actual data tells a different story more often than not.","Before building any strategy, spend two weeks in the data. Talk to churned customers. Listen to lost-deal calls. Map the actual customer journey against what you think it is. The strategy that comes from real evidence is fundamentally different from the one built on executive intuition.","New strategies require new behaviors. New behaviors require new skills, new tools, and new incentives. If you change the strategy but keep the same comp plans, the same processes, and the same reporting cadence, you will get the same results.","The companies that execute successfully treat change management as part of the strategy, not an afterthought. They invest in training, adjust incentive structures, and create feedback loops that reinforce the new direction.","Start with a diagnostic, not a strategy. Understand where you actually are before deciding where to go. Assign single owners to each initiative. Focus sequentially rather than trying to boil the ocean. Build measurement into the plan from day one. And treat the first 30 days as a test, not a commitment. If the data says pivot, pivot early.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/why-growth-strategies-fail"},"/insights/how-to-measure-real-growth-roi":{"version":1,"title":"How to measure the real ROI of a growth engagement.","description":"Revenue is the obvious metric, but it's rarely the most important one in the first 90 days.","keywords":"","h1":["How to measure the real ROI of a growth engagement."],"h2":["The best growth engagements create compound returns across your pipeline, positioning, and team. Here's how to measure what actually matters.","More insights."],"h3":["Why Revenue Alone Is Misleading","The Metrics That Actually Matter","Setting Baselines Before You Start","The 90-Day Measurement Framework","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","ROI & Strategy","Priya Sharma","Head of Growth Strategy","Revenue is the obvious metric, but it's rarely the most important one in the first 90 days.","Table of contents","Share","January 15, 2026","When a company hires a growth consultant, the first question is always about revenue impact. It makes sense. But measuring a growth engagement purely on top-line revenue in the first quarter misses most of the value being created.","Growth work often starts upstream of revenue. Fixing your positioning changes how prospects perceive you before they ever enter the pipeline. Restructuring your funnel improves conversion rates that compound over months. Building a repeatable sales process means every future hire ramps faster. None of these show up in this month's revenue number, but all of them are worth more than a short-term spike.","Our revenue did not move much in the first six weeks. By month four, our close rate had doubled and our average deal size was up 40%. The early work was invisible but it made everything after it possible.","A complete ROI picture for a growth engagement should track four categories: pipeline health, conversion efficiency, customer economics, and team leverage. Each tells you something different about the trajectory of the business.","Metric Category","What to Track","Pipeline Health","Qualified leads per month, pipeline velocity, source diversification","Conversion Efficiency","Stage-to-stage conversion rates, sales cycle length, win rate","Customer Economics","CAC, LTV, payback period, expansion revenue","Team Leverage","Revenue per employee, ramp time for new hires, process documentation","The biggest mistake companies make is not measuring their starting point. If you do not know your current conversion rates, average deal size, or pipeline velocity before the engagement begins, you have no way to attribute improvements later.","Spend the first week of any engagement documenting baselines across all four categories. It does not need to be perfect. Directional numbers are fine. What matters is having a reference point so you can show before-and-after impact with real data, not gut feel.","Growth engagements should be measured on a 90-day rolling basis. In the first 30 days, expect to see diagnostic findings and strategic clarity. By day 60, you should see early process changes reflected in leading indicators like pipeline growth and conversion improvements. By day 90, the compounding effect should be visible in revenue and customer metrics.","If nothing has moved by day 60, something is wrong with the engagement, not the timeline. Good growth work creates signal quickly even when the full revenue impact takes longer to materialize.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/how-to-measure-real-growth-roi"},"/insights/building-a-sales-process-that-scales":{"version":1,"title":"Building a sales process that actually scales.","description":"Your first $2M came from hustle. The next $10M requires a system.","keywords":"","h1":["Building a sales process that actually scales."],"h2":["The transition from founder-led sales to a repeatable process is one of the hardest inflection points in a company's growth. Get it right and you unlock the next stage.","More insights."],"h3":["Why Founder-Led Sales Stops Working","The Process Extraction Problem","Building the Qualification Framework","Designing the Sales Stages","Metrics That Keep the Process Honest","When to Iterate","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Implementation","Rachel Andersen","Revenue Strategist","Your first $2M came from hustle. The next $10M requires a system.","Table of contents","Share","November 5, 2025","Founders close deals because they understand the product, the market, and the customer pain better than anyone. They adapt on the fly, skip steps that do not matter, and lean on personal credibility. It works brilliantly until the founder becomes the bottleneck.","The signs are predictable. Pipeline reviews get skipped because the founder is in back-to-back calls. New hires cannot close at the same rate. Deal sizes plateau because the founder can only be in so many rooms. Revenue growth becomes linear instead of exponential because it is tied to one person's calendar.","Most companies try to scale sales by hiring experienced reps and hoping they figure it out. This fails because the knowledge that makes deals close lives in the founder's head, not in a playbook. The reps do not know which objections matter, which prospects are worth pursuing, or what the real competitive differentiators are.","We hired three senior AEs in six months. Two of them quit within a year because they could not replicate what the founder did intuitively. The third one only succeeded because she shadowed the founder for eight weeks straight and reverse-engineered his approach.","The fix is to extract the founder's sales knowledge into a documented, repeatable process before hiring. This means recording calls, mapping decision criteria, codifying objection handling, and building a qualification framework that anyone can follow.","A scalable sales process starts with knowing who to spend time on. Most companies qualify leads on budget and authority. That is necessary but insufficient. The best frameworks also assess urgency, current alternatives, and organizational readiness to act.","Document the characteristics of your last 20 closed-won deals and your last 20 closed-lost deals. The patterns will tell you exactly what a qualified prospect looks like for your business. This is not theoretical. It is built from your actual data.","Every stage in your pipeline should have a clear entry criteria, a defined set of actions, and an exit criteria. If a rep cannot tell you exactly what needs to happen to move a deal from Stage 2 to Stage 3, the process is not defined enough to scale.","Stage","Entry Criteria","Key Actions","Discovery","Qualified lead with confirmed pain","Needs assessment, stakeholder mapping","Evaluation","Decision criteria defined","Solution presentation, ROI modeling","Proposal","Budget confirmed, timeline set","Scope agreement, pricing discussion","Close","Verbal commitment received","Contract review, procurement navigation","Once the process is in place, measure it relentlessly. Track conversion rates between stages, average time in each stage, and win rate by rep. These numbers tell you where the process breaks down and where individual coaching is needed.","The most important metric is pipeline velocity: the speed at which qualified opportunities move through your funnel. If velocity slows, something in the process needs attention. If it varies wildly between reps, the process is not being followed consistently.","A sales process is not a one-time build. Review it quarterly. As your market shifts, your pricing changes, or your competitive landscape evolves, the process needs to evolve with it. The companies that treat their sales process as a living system outperform the ones that build it once and move on.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/building-a-sales-process-that-scales"},"/insights/what-a-growth-audit-actually-reveals":{"version":1,"title":"What a growth audit actually reveals about your business.","description":"Most companies think they know where growth is stalling. The audit usually tells a different story.","keywords":"","h1":["What a growth audit actually reveals about your business."],"h2":["A growth audit isn't a report card. It's a diagnostic that finds the specific friction points between where you are and where you want to be.","More insights."],"h3":["What a Growth Audit Covers","The Acquisition Reality Check","The Funnel You Think You Have vs. The One You Actually Have","Customer Economics Nobody Is Tracking","Positioning Gaps","Team and Process Bottlenecks","What Happens After the Audit","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","ROI & Strategy","David Wilson","Head of Client Solutions","Most companies think they know where growth is stalling. The audit usually tells a different story.","Table of contents","Share","February 20, 2026","A proper audit examines five areas: your acquisition channels, your conversion funnel, your customer economics, your competitive positioning, and your team structure. Each one tells a piece of the story. Together, they reveal the system your business is actually running versus the one you think you are running.","Most companies have strong intuition about one or two of these areas and blind spots in the rest. The audit's value is in connecting dots across all five and finding the interactions that are not obvious from the inside.","Almost every company we audit is over-indexed on one or two acquisition channels and under-invested in the rest. They found something that worked early and kept doubling down. The problem is that channel concentration creates fragility. When your primary channel gets more expensive or less effective, growth stalls overnight.","We were spending 80% of our marketing budget on paid search. The audit showed our organic content was converting at 3x the rate at one-tenth the cost. We had been sitting on our best channel for two years without realizing it.","This is where the most surprising findings live. Companies describe their funnel as a clean, linear progression from lead to customer. The reality is usually messier. Prospects loop back, skip stages, get stuck in dead zones, or fall out at points nobody is tracking.","We map the actual customer journey using your CRM data, not your CRM pipeline stages. The difference between the two often explains months of stalled revenue growth. Deals are not being lost at the stages you think they are.","Most companies can tell you their MRR or ARR. Fewer can tell you their CAC by channel, their payback period, their net revenue retention, or their LTV-to-CAC ratio segmented by customer type. These are not vanity metrics. They are the numbers that tell you whether your growth is profitable or whether you are buying revenue at a loss.","Metric","What It Tells You","CAC by Channel","Which acquisition sources are actually efficient","Payback Period","How long until a customer becomes profitable","Net Revenue Retention","Whether existing customers are growing or shrinking","LTV:CAC Ratio","Overall unit economics health (target 3:1 or higher)","How you talk about your company and how your customers describe you are rarely the same thing. The audit includes interviews with recent wins, recent losses, and churned customers. The language they use to describe your value is almost always more specific and more compelling than your marketing copy.","These conversations also reveal why you win and lose deals. The reasons are rarely what your sales team reports. Understanding the real decision drivers changes everything from messaging to targeting to product roadmap priorities.","Growth is often constrained not by strategy but by capacity. The audit looks at how your team is structured, how they spend their time, and where handoffs break down. Common findings include senior people doing junior work, lack of clear ownership for key metrics, and reporting that measures activity rather than outcomes.","The output is not a 50-page report. It is a prioritized roadmap with three to five initiatives ranked by expected impact and effort. Each initiative has a clear owner, a timeline, and a measurable target. The goal is to leave the audit with a 90-day plan you can start executing immediately, not a strategy document that sits on a shelf.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/what-a-growth-audit-actually-reveals"},"/insights/scaling-too-fast-the-risks-nobody-talks-about":{"version":1,"title":"Scaling too fast: the risks nobody talks about.","description":"Growth at all costs sounds exciting until it breaks your operations, culture, and margins.","keywords":"","h1":["Scaling too fast: the risks nobody talks about."],"h2":["Premature scaling is the most common cause of startup death and mid-market stagnation. Here's what to watch for.","More insights."],"h3":["When Growth Outpaces Infrastructure","The Hiring Trap","Margin Erosion","Culture Breaks at Every Doubling","The Cash Flow Timing Problem","How to Scale Sustainably","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Risk Management","Koraline Spencer","Founder & CEO","Growth at all costs sounds exciting until it breaks your operations, culture, and margins.","Table of contents","Share","February 3, 2026","Revenue growth feels great until your operations cannot keep up. Customer onboarding takes twice as long because your team is overwhelmed. Support tickets pile up. Delivery quality drops. The customers you worked so hard to acquire start churning because the experience does not match the promise.","This is the most common scaling failure we see. Companies invest heavily in sales and marketing without proportionally investing in delivery and operations. The front of the business grows while the back of the business breaks.","We grew revenue 180% in a year. Our NPS dropped from 72 to 31 in the same period. It took us 18 months to recover the customer trust we destroyed in 12 months of aggressive growth.","Fast growth creates hiring pressure. Hiring pressure creates bad hires. Bad hires create management overhead, cultural dilution, and performance problems that take months to surface and longer to fix.","The pattern is predictable. A company hits a growth milestone and decides to double the team in six months. Hiring standards drop because seats need filling. Onboarding gets rushed because everyone is too busy. Six months later, half the new hires are underperforming and the original team is burned out from carrying the load.","The better approach is to hire ahead of growth by one quarter, not one year. Staff for where you will be in 90 days, not where you hope to be in 12 months. This creates healthy tension without the chaos of over-hiring.","Revenue growth that comes at the expense of margins is not growth. It is subsidized volume. This happens when companies discount to win deals, over-service to retain customers, or invest in channels with poor unit economics just to hit a top-line target.","Growth Pattern","Revenue Impact","Margin Impact","Discounting for volume","Up 30%","Down 15%","Over-servicing key accounts","Flat","Down 20%","Scaling paid acquisition","Up 50%","Down 25%","Optimizing existing funnel","Up 25%","Up 10%","Track gross margin per customer segment quarterly. If margins are declining as you grow, something structural needs to change before you scale further.","Company culture that works at 20 people does not survive at 50. What works at 50 does not survive at 150. Every doubling requires a conscious reinvention of how you communicate, make decisions, and maintain alignment.","The companies that scale culture successfully do it intentionally. They document their values early, hire for cultural fit alongside skill, and invest in management training before they need it. The ones that ignore culture end up with pockets of dysfunction that show up as attrition, low morale, and eventually, declining performance.","Growth consumes cash. Hiring, marketing, tooling, and infrastructure all require upfront investment before the revenue shows up. Many profitable companies have gone under because they grew faster than their cash flow could support.","Model your cash requirements at your target growth rate, not your current run rate. Add 30% as a buffer. If the numbers do not work without external funding, either slow down or secure the capital before you accelerate. Running out of cash with a growing pipeline is a painful way to fail.","Sustainable scaling means growing as fast as your operations, team, and margins can support. Set growth targets that account for delivery capacity, not just sales capacity. Invest in infrastructure before you need it. Monitor leading indicators like NPS, employee satisfaction, and gross margin alongside revenue. And be willing to pump the brakes if the foundation starts cracking.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/scaling-too-fast-the-risks-nobody-talks-about"},"/insights/hiring-a-growth-team-vs-hiring-a-growth-partner":{"version":1,"title":"Hiring a growth team vs. hiring a growth partner.","description":"Building in-house or bringing in outside help isn't an either-or decision.","keywords":"","h1":["Hiring a growth team vs. hiring a growth partner."],"h2":["At some point every growing company asks: do we hire a VP of Growth or bring in a partner? The answer depends on your stage, speed, and what you actually need built.","More insights."],"h3":["The Case for Building In-House","The Case for External Partners","The Hybrid Model","How to Choose","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Technology Selection","Alex Tanaka","Growth Operations Lead","Building in-house or bringing in outside help isn't an either-or decision.","Table of contents","Share","March 2, 2026","An internal growth team lives inside your business every day. They understand your culture, your product nuances, and your customer relationships in a way that no outside partner fully can. Over time, they build institutional knowledge that compounds.","The challenge is time and cost. A strong VP of Growth costs $200K-350K in total compensation. Beneath them, you need analysts, operators, and potentially marketing and sales specialists. You are looking at 6-12 months before the team is hired, ramped, and producing strategic output. If you are a Series A company trying to find product-market fit, that timeline can be fatal.","A growth consulting partner brings pattern recognition from dozens of engagements across industries. They have seen what works and what does not, and they can compress your learning curve dramatically. An engagement that starts Monday can produce diagnostic findings by Friday.","The trade-off is that partners leave. They transfer knowledge and build systems, but they do not stick around for daily execution indefinitely. The best engagements are designed with a transition plan from day one, building the playbooks and processes that an internal team can own long-term.","We brought in a growth partner for 90 days before hiring our first VP of Growth. It meant our VP walked into a company that already had a diagnostic, a roadmap, and clean data. She was executing strategy by week two instead of spending her first quarter figuring out what was broken.","The most effective approach for companies between $5M and $50M in revenue is usually a hybrid. Start with an external partner to diagnose, build the strategy, and establish the operating cadence. Then hire internally to own ongoing execution with the partner transitioning to an advisory role.","This model gives you speed when you need it and institutional ownership when you are ready for it. It also means your internal hire walks into a structured environment rather than a blank slate.","Factor","In-House Team","External Partner","Time to Impact","6-12 months","2-4 weeks","Annual Cost","$400K-800K (team)","$100K-200K (engagement)","Pattern Recognition","Limited to your company","Cross-industry insights","Long-term Ownership","Strong","Requires transition plan","Cultural Fit","Deep","Surface-level","If you have a clear strategy and need execution capacity, hire internally. If you are not sure what the right strategy is or need to move faster than a hiring timeline allows, start with a partner. If you are building a growth function from scratch, do both sequentially. The partner builds the foundation and the internal team inherits a running operation.","The worst outcome is hiring a senior growth leader into a company that has not done the diagnostic work. They spend their first two quarters doing discovery instead of driving results, and everyone loses patience.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","March 4, 2026","Implementation","March 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/hiring-a-growth-team-vs-hiring-a-growth-partner"},"/insights/your-crm-is-not-the-problem":{"version":1,"title":"Your CRM is not the problem. Your process is.","description":"Swapping CRMs without fixing the underlying process just gives you the same mess in a new interface.","keywords":"","h1":["Your CRM is not the problem. Your process is."],"h2":["Every quarter, a company somewhere decides a new CRM will fix their pipeline problems. Six months later, same leaky funnel with better dashboard branding.","More insights."],"h3":["The CRM Migration Trap","What Actually Causes CRM Dysfunction","Fix the Process First","When a New Tool Actually Makes Sense","The One-Week Process Audit","5 growth levers most companies ignore until it is too late.","Hiring a growth team vs. hiring a growth partner."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Technology Selection","Alex Tanaka","Growth Operations Lead","Swapping CRMs without fixing the underlying process just gives you the same mess in a new interface.","Table of contents","Share","March 4, 2026","It starts with a familiar complaint. The sales team says the CRM is too clunky. Reporting is unreliable. Nobody trusts the pipeline numbers. Leadership concludes the tool is the bottleneck and kicks off a migration project. New vendor, new implementation partner, new training sessions, new data migration headaches.","Three months post-launch, the same problems resurface. Reps are still not logging activities. Pipeline stages still mean different things to different people. Forecasts are still fiction. The tool changed but the behavior did not.","We migrated from HubSpot to Salesforce thinking it would solve our visibility problem. Turns out the problem was that nobody agreed on what a qualified opportunity looked like. We could have fixed that in a week without spending a dollar on new software.","In almost every case we audit, the CRM is not broken. It is just reflecting a broken process. The most common root causes are undefined pipeline stages, inconsistent data entry standards, no clear ownership of data quality, and reporting that measures activity instead of outcomes.","These are process problems masquerading as technology problems. No CRM on the market can compensate for a team that has not aligned on what each pipeline stage means, what data needs to be captured at each stage, and who is responsible for keeping it accurate.","Symptom","Assumed Cause","Actual Cause","Unreliable forecasts","Bad reporting tools","Inconsistent stage definitions","Low adoption","Clunky interface","No clear value for reps to log data","Duplicate records","Poor deduplication","No data governance ownership","Missing insights","Weak analytics","Garbage in, garbage out","Before evaluating any new tool, document your current sales process end to end. Not the idealized version in your sales playbook. The real one. Shadow reps for a week. Watch how deals actually move through the pipeline. Note where data drops off, where stages get skipped, and where the CRM record diverges from reality.","Then fix those gaps. Define each pipeline stage with explicit entry and exit criteria. Standardize required fields at each stage. Assign a single owner for data quality. Build reporting that answers the questions your leadership team actually asks in forecast reviews. Do all of this in your current tool before you even consider switching.","Sometimes a migration is warranted. If your current CRM genuinely cannot support the workflows you need, if it lacks integrations critical to your stack, or if you have outgrown its capabilities at scale, a new tool is the right call. But you should only reach that conclusion after you have optimized your process in the existing system and still hit a wall.","The companies that migrate successfully are the ones that fixed their process first and then chose a tool that supports it. The ones that fail are the ones hoping the new tool will impose the process for them. Tools do not create discipline. People do.","You can diagnose most CRM dysfunction in five business days. Day one, interview sales leadership about what they wish the CRM told them. Day two and three, shadow reps and watch how they actually use the tool. Day four, audit data quality across a sample of 50 deals. Day five, map the gaps between the ideal process and the real one. The output is a prioritized list of process fixes that will cost you nothing but attention.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Implementation","March 3, 2026","March 2, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/your-crm-is-not-the-problem"},"/insights/five-growth-levers-most-companies-ignore":{"version":1,"title":"5 growth levers most companies ignore until it is too late.","description":"The fastest path to growth is usually sitting in the funnel you already have.","keywords":"","h1":["5 growth levers most companies ignore until it is too late."],"h2":["Most growth conversations start and end with lead generation. But when we audit companies doing $5M to $50M, the biggest opportunities are almost never at the top of the funnel.","More insights."],"h3":["Why Top-of-Funnel Obsession Stalls Growth","Lever 1: Activation Rate","Lever 2: Sales Cycle Compression","Lever 3: Expansion Revenue","Lever 4: Referral Velocity","Lever 5: Pricing Architecture","Where to Start","Your CRM is not the problem. Your process is.","Hiring a growth team vs. hiring a growth partner."],"h4":[],"h5":[],"h6":[],"p":["Insights /","Implementation","James Okoro","Senior Growth Consultant","The fastest path to growth is usually sitting in the funnel you already have.","Table of contents","Share","March 3, 2026","When revenue plateaus, the instinct is to spend more on acquisition. Run more ads, hire more SDRs, launch another campaign. It feels productive because the activity is visible. But if your funnel leaks at every stage, more volume just means more waste.","A company converting 2% of leads to customers does not need more leads. It needs to figure out why 98% of them disappear. The math is simple: doubling your close rate from 2% to 4% has the same revenue impact as doubling your lead volume, at a fraction of the cost.","How many people who express interest actually take the first meaningful step? For SaaS companies, this is the trial-to-active conversion. For service businesses, it is the discovery-call-to-proposal rate. Most companies lose 40-60% of interested prospects before any real evaluation happens.","The fix is usually not a sales problem. It is a speed and friction problem. How fast do you follow up? How easy is it to book a call? How clear is the next step after someone raises their hand? Small improvements here cascade through every stage below.","Long sales cycles kill growth companies quietly. Every extra week in your pipeline is a week where the prospect can go cold, find a competitor, or deprioritize the project. Most B2B companies accept their sales cycle as a given when it is actually highly compressible.","We cut our average sales cycle from 47 days to 22 by restructuring our proposal process and adding a live audit to the first call. Same close rate, half the time.","Your existing customers are the most underutilized growth channel you have. They already trust you, understand your value, and have budget allocated. Yet most companies treat upselling as an afterthought rather than a systematic motion.","Track net revenue retention as a core metric. If it is below 110%, you are leaving significant revenue on the table. Build expansion into your delivery process rather than treating it as a separate sales activity.","Happy customers refer other customers. But most companies leave this entirely to chance. They wait for referrals to happen organically instead of building a system that prompts, tracks, and rewards them.","The best referral programs are not formal programs at all. They are moments built into the customer experience where sharing feels natural. After a big win, after a milestone, after a positive review. Timing matters more than incentives.","Most companies set their pricing once and never revisit it. But pricing is the single highest-leverage growth tool you have. A 10% price increase on the same volume drops straight to the bottom line with zero additional cost.","This does not mean raising prices blindly. It means structuring your pricing to capture more value from customers who get more value. Tiered pricing, usage-based models, and strategic packaging can unlock 20-40% more revenue from the same customer base.","Run a funnel audit. Map every stage from first touch to expansion revenue. Identify where the biggest percentage drops happen. That is where your highest-leverage opportunity lives. In our experience, most companies find that fixing one or two of these levers creates more growth than any new acquisition channel could.","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","March 2, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights/five-growth-levers-most-companies-ignore"},"/cases/theo":{"version":1,"title":"How Theo grew deal sizes 3.8x and added $4.2M in new ARR by repositioning upmarket.","description":"Theo is a cybersecurity firm providing penetration testing and security audits for Fortune 500 companies. They had plateaued at $12M in revenue.","keywords":"","h1":["Theo"],"h2":["How Theo grew deal sizes 3.8x and added $4.2M in new ARR by repositioning upmarket.","More cases.","Let's find your next growth lever."],"h3":["How Sitemark broke through an $18M plateau and grew 47% in six months.","How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up."],"h4":[],"h5":[],"h6":[],"p":["Theo is a cybersecurity firm providing penetration testing and security audits for Fortune 500 companies. They had plateaued at $12M in revenue.","Services","Growth Strategy","Sales Optimization","Go-to-Market","Industry","Cybersecurity","Company Size","180 Employees","Timeline","12 Weeks","68","%","Win rate improvement","$4.2","M","New ARR in first year","January 22, 2026","The challenge","Enterprise-ready talent priced like a mid-market shop. $35K average deals and hourly billing left millions on the table.","The sales team was pricing critical security work like a commodity. Enterprise buyers questioned whether Theo was serious enough because proposals looked identical to boutique shops charging half the price. Senior consultants were stretched across too many small engagements when they should have been leading $150K assessments.","The approach","Kora repositioned Theo's entire go-to-market around enterprise value rather than hourly delivery.","We analyzed Theo's last 50 engagements and quantified the business impact of their work. This gave us the data to build a value-based pricing model tied to risk reduction. We restructured proposals into executive-level risk assessments and rebuilt the sales process around consultative discovery rather than technical demos.","The Results","Average deal size grew from $35K to $133K and Theo added $4.2M in new ARR within the first year. The team now handles fewer, higher-impact engagements with significantly better margins.","Average deal size grew from $35K to $133K","Win rate on enterprise deals improved 68%","$4.2M in new ARR added within the first year","Sales cycle shortened from 38 days to 19 days at higher price points","Senior consultants now handle fewer, higher-value engagements with better margins","\"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck.\"","Marcus Thompson","President","Trusted by more than 50 companies, from ambitious startups to major enterprises.","View All","March 18, 2026","47%","Revenue growth in 6 months","2.4x","Pipeline velocity increase","View Case Study","March 12, 2026","3.1x","Revenue growth in 18 months","34%","Close rate (from 12%)","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Revenue Operations","Pricing & Packaging","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases/theo"},"/cases/milano":{"version":1,"title":"How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up.","description":"Lightspeed operates a fintech platform processing millions of transactions across 1,200+ merchants. Post-Series C, they needed to scale revenue 3x in 18 months.","keywords":"","h1":["Lightspeed"],"h2":["How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up.","More cases.","Let's find your next growth lever."],"h3":["How Sitemark broke through an $18M plateau and grew 47% in six months.","How Hamilton broke their referral ceiling and grew from $6M to $15.6M in a year."],"h4":[],"h5":[],"h6":[],"p":["Lightspeed operates a fintech platform processing millions of transactions across 1,200+ merchants. Post-Series C, they needed to scale revenue 3x in 18 months.","Services","Revenue Operations","Growth Strategy","Pricing & Packaging","Sales Optimization","Industry","Financial Technology","Company Size","320 Employees","Timeline","6 Months","3.1","x","Revenue growth in 18 months","34","%","Close rate (from 12%)","March 12, 2026","The challenge","$45M Series C closed, but the sales motion was still seed-stage. A 12% close rate and a founder-dependent pipeline.","The founder was involved in every deal over $50K. Sales reps had no standardized process, no qualification framework, and no defined handoff from marketing. The 12% close rate meant the team was burning energy on prospects that never converted.","The approach","Kora built a complete sales infrastructure for Lightspeed in six months, starting with process and ending with hiring.","We shadowed the founder for three weeks and codified his instincts into a scoring framework, demo playbook, and training materials. Then we built a four-stage pipeline with clear criteria, standardized CRM usage, and helped hire four reps who hit quota in their first quarter.","The Results","Lightspeed delivered 3.1x revenue growth in 18 months, beating board targets by six months. Close rates jumped to 34% and the founder was fully removed from day-to-day sales by month four.","Revenue grew 3.1x in 18 months, ahead of board targets","Close rate improved from 12% to 34% on qualified opportunities","Average sales cycle compressed from 51 days to 22 days","New reps hit quota in first quarter instead of two quarters","Founder removed from day-to-day sales by month four","\"Kora didn’t just give us a strategy—they helped us become a more strategic company. They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.\"","Sarah Bouchard","Founder & CEO","Trusted by more than 50 companies, from ambitious startups to major enterprises.","View All","March 18, 2026","47%","Revenue growth in 6 months","2.4x","Pipeline velocity increase","View Case Study","March 5, 2026","2.6x","Revenue in 12 months","41%","Revenue from new channels","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Go-to-Market","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases/milano"},"/cases/hamilton":{"version":1,"title":"How Hamilton broke their referral ceiling and grew from $6M to $15.6M in a year.","description":"Hamilton is a data analytics consultancy serving enterprise clients across healthcare, finance, and retail. Entirely referral-dependent and capped at $6M.","keywords":"","h1":["Hamilton"],"h2":["How Hamilton broke their referral ceiling and grew from $6M to $15.6M in a year.","More cases.","Let's find your next growth lever."],"h3":["How Sitemark broke through an $18M plateau and grew 47% in six months.","How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up."],"h4":[],"h5":[],"h6":[],"p":["Hamilton is a data analytics consultancy serving enterprise clients across healthcare, finance, and retail. Entirely referral-dependent and capped at $6M.","Services","Go-to-Market","Sales Optimization","Growth Strategy","Revenue Operations","Industry","Data Analytics","Company Size","85 Employees","Timeline","16 Weeks","2.6","x","Revenue in 12 months","41","%","Revenue from new channels","March 5, 2026","The challenge","Eight years of referral-only growth capped revenue at $6M. No outbound motion, no pipeline control, no forecast visibility.","The leadership team had never needed to sell. But referrals gave them no control over pipeline timing or volume, and deals stayed small because they came through personal relationships rather than enterprise procurement. Analysts capable of $200K engagements were scoping $60-80K projects.","The approach","Kora built Hamilton's first structured go-to-market without compromising their consultative DNA.","Instead of cold outreach, we built a thought leadership engine where senior analysts published industry-specific insights that attracted enterprise buyers. We restructured service packaging into three tiers and implemented a systematic referral program that turned word-of-mouth into a predictable, trackable channel.","The Results","Hamilton grew from $6M to $15.6M in 12 months. 41% of revenue now comes from new channels and average deal size jumped from $72K to $185K.","Revenue grew from $6M to $15.6M in 12 months","41% of revenue now comes from non-referral channels","Average deal size increased from $72K to $185K","Signed 8 new enterprise accounts in Q1 alone","Pipeline is now predictable with 90-day forward visibility","We were terrified that building a sales motion would make us feel like every other consulting firm. Kora designed something that actually made our brand stronger. The thought leadership approach brings in better prospects than referrals ever did, and our deal sizes have more than doubled because we finally know how to package and price what we do.","James Martin","CEO","Trusted by more than 50 companies, from ambitious startups to major enterprises.","View All","March 18, 2026","47%","Revenue growth in 6 months","2.4x","Pipeline velocity increase","View Case Study","March 12, 2026","3.1x","Revenue growth in 18 months","34%","Close rate (from 12%)","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Pricing & Packaging","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases/hamilton"},"/cases/elevance":{"version":1,"title":"How Elevance cut CAC by 62% and reached profitability four months ahead of plan.","description":"Elevance is a developer tools platform serving 50,000+ software teams. Growing 40% YoY but burning cash and needed to reach profitability fast.","keywords":"","h1":["Elevance"],"h2":["How Elevance cut CAC by 62% and reached profitability four months ahead of plan.","More cases.","Let's find your next growth lever."],"h3":["How Sitemark broke through an $18M plateau and grew 47% in six months.","How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up."],"h4":[],"h5":[],"h6":[],"p":["Elevance is a developer tools platform serving 50,000+ software teams. Growing 40% YoY but burning cash and needed to reach profitability fast.","Services","Pricing & Packaging","Revenue Operations","Sales Optimization","Industry","Developer Tools","Company Size","280 Employees","Timeline","10 Weeks","62","%","CAC reduction","$2.8","M","Annual savings","February 11, 2026","The challenge","40% growth but $1.2M in monthly burn. Seven channels, no attribution, and a board deadline to hit profitability.","Elevance was measuring channel performance on lead volume rather than closed revenue. Paid search generated the most leads but those customers churned at 2x the rate. Content marketing looked expensive per lead but produced customers who expanded 3x more. The team had been optimizing for the wrong metrics for two years.","The approach","Kora rebuilt Elevance's growth model around unit economics rather than volume metrics.","We built a cohort analysis connecting every customer back to their acquisition channel and tracking their full lifecycle. The data was decisive: we cut paid search by 80%, doubled content and community investment, and redesigned pricing tiers to fix activation rates that were quietly killing unit economics.","The Results","Elevance cut blended CAC from $890 to $338, saved $2.8M annually, and reached profitability four months ahead of the board's timeline. LTV:CAC improved from 1.8x to 5.2x.","Blended CAC dropped from $890 to $338","$2.8M annual savings from channel reallocation","LTV:CAC ratio improved from 1.8x to 5.2x","Reached profitability four months ahead of board timeline","Free-to-paid conversion rate doubled after pricing restructure","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner.\"","Jennifer Holland","CFO","Trusted by more than 50 companies, from ambitious startups to major enterprises.","View All","March 18, 2026","47%","Revenue growth in 6 months","2.4x","Pipeline velocity increase","View Case Study","March 12, 2026","3.1x","Revenue growth in 18 months","34%","Close rate (from 12%)","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Go-to-Market","Growth Strategy","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases/elevance"},"/cases":{"version":1,"title":"Kora — Growth Consulting & Agency Framer Template","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Case studies."],"h2":["How Sitemark broke through an $18M plateau and grew 47% in six months.","Trusted by more than 50 companies, from ambitious startups to major enterprises.","Let's find your next growth lever."],"h3":["How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up.","How Hamilton broke their referral ceiling and grew from $6M to $15.6M in a year.","How Elevance cut CAC by 62% and reached profitability four months ahead of plan.","How Theo grew deal sizes 3.8x and added $4.2M in new ARR by repositioning upmarket."],"h4":[],"h5":[],"h6":[],"p":["The work speaks for itself. Here's what growth looks like in practice.","March 18, 2026","Industry","Enterprise Software","Company Size","450 Employees","Timeline","6 Months","47","%","Revenue growth in 6 months","2.4","x","Pipeline velocity increase","Services","Growth Strategy","Revenue Operations","Pricing & Packaging","+2","\"Kora helped us realize we had a conversion problem, not a capacity problem.\"","David Kim","View Case Study","March 12, 2026","3.1x","Revenue growth in 18 months","34%","Close rate (from 12%)","March 5, 2026","2.6x","Revenue in 12 months","41%","Revenue from new channels","February 11, 2026","62%","CAC reduction","$2.8M","Annual savings","January 22, 2026","68%","Win rate improvement","$4.2M","New ARR in first year","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Go-to-Market","Sales Optimization","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases"},"/insights":{"version":1,"title":"Kora — Growth Consulting & Agency Framer Template","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Insights."],"h2":["Your CRM is not the problem. Your process is."],"h3":["5 growth levers most companies ignore until it is too late.","Hiring a growth team vs. hiring a growth partner.","What a growth audit actually reveals about your business.","Scaling too fast: the risks nobody talks about."],"h4":[],"h5":[],"h6":[],"p":["Lessons, frameworks, and honest takes on what it actually takes to grow.","Technology Selection","March 4, 2026","Alex Tanaka","Growth Operations Lead","Koraline Spencer","Founder & CEO","All","ROI & Strategy","Implementation","Risk Management","March 3, 2026","March 2, 2026","February 20, 2026","February 3, 2026","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Book a call","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/insights"},"/cases/sitemark":{"version":1,"title":"How Sitemark broke through an $18M plateau and grew 47% in six months.","description":"Sitemark is a B2B SaaS platform serving 2,000+ enterprise customers. After three years of growth, they hit a plateau at $18M ARR.","keywords":"","h1":["Sitemark"],"h2":["How Sitemark broke through an $18M plateau and grew 47% in six months.","More cases.","Let's find your next growth lever."],"h3":["How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up.","How Hamilton broke their referral ceiling and grew from $6M to $15.6M in a year."],"h4":[],"h5":[],"h6":[],"p":["Sitemark is a B2B SaaS platform serving 2,000+ enterprise customers. After three years of growth, they hit a plateau at $18M ARR.","Services","Growth Strategy","Revenue Operations","Pricing & Packaging","Sales Optimization","Go-to-Market","Industry","Enterprise Software","Company Size","450 Employees","Timeline","6 Months","47","%","Revenue growth in 6 months","2.4","x","Pipeline velocity increase","March 18, 2026","The challenge","Stuck at $18M for four straight quarters. Acquisition was steady, but churn and contraction were eating every gain.","Sitemark was adding 40-50 new customers per quarter, but churn and contraction were eating the gains. Their sales cycle had ballooned from 25 to 42 days as they moved upmarket without adjusting their process. Reps were chasing unqualified enterprise leads while existing customers had no structured path to expand.","The approach","Kora ran a full-funnel diagnostic in the first two weeks, then focused on three high-leverage initiatives.","We rebuilt their qualification framework after finding 60% of enterprise leads were a poor fit. The sales team refocused on prospects with a 3x higher close rate. We restructured customer success around expansion triggers and compressed the sales cycle by replacing the three-meeting discovery process with a live product audit on the first call.","The Results","Sitemark broke through a four-quarter plateau and grew from $18M to $26.5M ARR in six months. Expansion revenue became their primary growth driver for the first time.","Revenue grew from $18M to $26.5M ARR within six months","Pipeline velocity increased 2.4x through better qualification","Sales cycle compressed from 42 days to 29 days","Net revenue retention jumped from 97% to 118%","Expansion revenue became the largest growth driver within 90 days","“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”","David Kim","VP Strategy","Trusted by more than 50 companies, from ambitious startups to major enterprises.","View All","March 12, 2026","3.1x","Revenue growth in 18 months","34%","Close rate (from 12%)","View Case Study","March 5, 2026","2.6x","Revenue in 12 months","41%","Revenue from new channels","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/cases/sitemark"},"/contact":{"version":1,"title":"Kora — Growth Consulting & Agency Framer Template","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Contact."],"h2":["Let's find your next growth lever.","FAQ"],"h3":[],"h4":[],"h5":[],"h6":[],"p":["Book a 30-minute call or send us a message. We respond within 24 hours.","(510) 895-6500","hello@kora.com","Copied!","Address","2847 Mission Street San Francisco, CA 94110","Office Hours","Monday to Friday: 9:00 AM – 6:00 PM","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Go-to-Market","Growth Strategy","Revenue Operations","Sales Optimization","Pricing & Packaging","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","General","Pricing","Process","Results","What exactly does Kora do?","We help B2B companies between $2M and $50M in revenue grow faster and more predictably. That means diagnosing what is stalling your growth, building the strategy to fix it, and working alongside your team to execute. We are not an agency that runs campaigns. We are a growth partner that works on the systems, processes, and positioning that drive sustainable revenue.","What industries do you work with?","We work across B2B industries including SaaS, professional services, fintech, and healthtech. The common thread is companies with a strong product that need help building a repeatable growth engine. Our frameworks are industry-agnostic but we tailor every engagement to your specific market dynamics, competitive landscape, and buyer behavior.","How is Kora different from a marketing agency?","Agencies typically execute specific tactics like paid ads, SEO, or content production. We work upstream of that. We figure out why your growth has stalled, what the highest-leverage opportunities are, and build the strategy and systems to capture them. If you need an agency for execution after that, we can help you find the right one. But most of the time, the problem is not a lack of tactics. It is a lack of clarity on what to prioritize.","Who on our team would work with Kora?","Typically the founder or CEO, plus whoever owns revenue — whether that is a VP of Sales, Head of Marketing, or a revenue leader. We integrate into your existing team, not around it. We attend your standups, work in your tools, and collaborate directly with the people responsible for execution. Most clients say it feels like adding a senior team member, not hiring an outside consultant.","More questions? Reach out anytime.","support@kora.com","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","Founder & CEO","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/contact"},"/about":{"version":1,"title":"Kora — Growth Consulting & Agency Framer Template","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["We help good companies become great ones."],"h2":["Built by operators, for operators.","I spent fifteen years inside the companies we now advise.","What we value.","Meet the team behind the growth.","Insights.","Let's find your next growth lever."],"h3":["We don't believe in perfect plans. We believe in clear thinking, rapid learning, and disciplined iteration.","Koraline Spencer","Priya Sharma","James Okoro","Alex Tanaka","David Wilson","Rachel Andersen","Join us, we're hiring.","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["The companies that shape industries aren't the ones with the most resources. They're the ones with the clearest strategy.","Trusted by  50+ companies","Operating partner at a growth equity firm, COO of a venture-backed SaaS company. And everywhere I went, I saw the same thing: smart teams with real potential stalling in the gap between strategy and execution.","The consultants came and went. Beautiful decks, no follow-through. Internal teams had the context but not the frameworks. So I built Kora to be the thing I always wished existed: a partner that stays until the numbers actually move.","Koraline Spencer, Founder","2019","Year we were founded","140+","Engagements completed","92%","Client retention rate","Clarity over complexity","Simple strategies executed well beat complex ones gathering dust.","Speed over perfection","The fastest learner wins. We'd rather test in two weeks than plan for two months.","Outcomes over outputs","We don't measure success in deliverables. We measure it in revenue.","Partnership over dependency","We build your capability, not a retainer relationship.","Philosophy","The best strategies evolve as you learn more about your market. Our job is to help you build both the initial thesis and the capability to refine it continuously.","Founder & CEO","01","Head of Growth Strategy","02","Senior Growth Consultant","03","Growth Operations Lead","04","Head of Client Solutions","05","Revenue Strategist","06","We’re looking for highly ambitious and talented people to help us drive real growth.","Apply Now","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","Jennifer Holland","CFO, Elevance","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Go-to-Market","Growth Strategy","Revenue Operations","Sales Optimization","Pricing & Packaging","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","Book a call","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","Koraline Spencer","(510) 895-6500","hello@kora.com","Copied!","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/about"},"/":{"version":1,"title":"Kora — Growth Consulting & Agency Framer Template","description":"A premium Framer template for growth consultancies, revenue agencies, and strategy firms. Includes case studies, services CMS, team pages, insights blog, and a full design system.","keywords":"","h1":["Your growth partner for companies ready to scale."],"h2":["The strategies that built your company won't scale it.","What changes when","you work with us.","Services.","Most consultancies slow you down with process and overhead.","Meet the team behind the growth.","Testimonials","4.9","How Sitemark broke through an $18M plateau and grew 47% in six months.","Pricing for your next stage.","FAQ","Insights.","Let's find your next growth lever."],"h3":["Guessing what grows revenue.","Knowing exactly what moves the number.","Launches that land and scale.","Strategy that turns ambition into revenue.","Systems that make revenue predictable.","Sales teams that close faster and bigger.","Pricing that captures what you're actually worth.","Diagnose","Design","Build","Transfer","We operate at the pace of your pipeline, not a project plan.","Koraline Spencer","Priya Sharma","James Okoro","Alex Tanaka","David Wilson","Rachel Andersen","Join us, we're hiring.","Your CRM is not the problem. Your process is.","5 growth levers most companies ignore until it is too late."],"h4":[],"h5":[],"h6":[],"p":["Kora helps leadership teams gain clarity and build systems that scale.","Our Services","Pricing","Trusted by  50+ companies","New Case Study","How Sitemark broke through an $18M plateau and grew 47% in six months.","47%","Revenue growth in 6 months","Before","Hiring more reps to fix a conversion problem.","Pipeline that looks full but never closes.","Pricing based on what competitors charge.","Every quarter starts from zero.","After","Every dollar of spend tied to revenue.","Pipeline that converts predictably.","Pricing built on what customers will pay.","Compounding growth, quarter over quarter.","Within six months of working with Kora, clients experienced an average 47% increase in annual revenue based on pre and post-engagement performance.","*Across B2B clients with $5M to $50M in annual revenue over a standard 6-month engagement.","With Kora","$14.2M avg ARR","Without","$9.6M avg ARR","0M","2M","4M","6M","8M","10M","12M","14M","Annual Recurring Revenue ($M)","Go-to-Market","01","Whether you're launching a new product or entering a new segment, we design the GTM motion that lands and scales.","What we offer","Launch Strategy & Execution","ICP & Persona Development","Messaging & Value Proposition","Channel Selection & Activation","Partner & Alliance Programs","Market Entry Playbooks","Get Started","\"Kora designed something that actually made our brand stronger.\"","James Martin","CEO, Hamilton","Growth Strategy","02","We build the roadmap that gets you from where you are to where the revenue needs to be.","Market Sizing & Opportunity Mapping","Revenue Goal Architecture","Competitive Positioning","Growth Modeling & Forecasting","Channel Strategy","Quarterly Planning Sprints","\"Kora didn’t just give us a strategy—they helped us become a more strategic company.\"","Sarah Bouchard","Founder & CEO, Lightspeed","Revenue Operations","03","Your pipeline has leaks. We find them, fix them, and build the systems that keep revenue flowing predictably.","Pipeline Architecture","CRM & Tech Stack Optimization","Lead Scoring & Qualification","Funnel Analytics & Reporting","Handoff Process Design","Revenue Forecasting Dashboards","\"Kora helped us realize we had a conversion problem, not a capacity problem.\"","David Kim","VP Strategy, Sitemark","Sales Optimization","04","We restructure how your team sells so every rep closes faster, bigger, and more consistently.","Sales Process Redesign","Team Structure & Hiring","Compensation & Incentive Design","Win/Loss Analysis","Deal Acceleration Playbooks","Sales Enablement & Training","\"What sets Kora apart is their commitment to building our capabilities.\"","Jennifer Holland","CFO, Elevance","Pricing & Packaging","05","Most companies leave 20-40% on the table with bad pricing. We fix that with data-backed packaging that captures real value.","Pricing Model Design","Willingness-to-Pay Research","Expansion Revenue Strategy","Discount & Negotiation Frameworks","\"Kora challenged our assumptions, and stayed until the changes actually stuck\"","Marcus Thompson","President, Theo","We built our process to get to revenue impact in weeks, not quarters.","Phase","Deep discovery into your market position, funnel economics, team structure, and strategic constraints. We find the real bottleneck, not just the surface symptoms.","Co-create a focused growth plan with your leadership team. Clear priorities, defined milestones, and a resource model that's realistic and achievable.","Hands-on execution alongside your team. We don't just advise — we build systems, run experiments, and create the infrastructure your next stage requires.","Knowledge transfer, documentation, and team upskilling so your capability outlasts the engagement. You own the playbook — we help you write it.","1:25","How we work","See our process in under 90 seconds","Performance Tracking. Real-time dashboards on every metric that matters. Monthly reports on pipeline health, revenue velocity, and ROI.","Ongoing Optimization. Quarterly reviews to refine what's working and cut what isn't. Adjust positioning, retune pricing, scale the wins.","Support & Training. Train new hires on the playbooks, update processes, get answers when you need them.","Founder & CEO","Head of Growth Strategy","Senior Growth Consultant","Growth Operations Lead","Head of Client Solutions","Revenue Strategist","06","We’re looking for highly ambitious and talented people to help us drive real growth.","Apply Now","They identified three fundamental issues that we’d been blind to for years. Two years later, we’re at $52M and just closed our Series B.","CEO, Lightspeed","/5","Based on 300 verified reviews.","\"I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck.\"","“Kora helped us see around corners. When everyone else was telling us to grow headcount, they helped us realize we had a conversion problem, not a capacity problem. That insight alone saved us from making a costly mistake.”","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency. A year after our engagement ended, we’re still using the frameworks they taught us. That’s the mark of a true partner.\"","x","Revenue increase achieved within 18 months.","%","Average reduction in customer acquisition costs.","Client retention rate.","+","Portfolio companies that have raised Series B or beyond.","We're in the business of making things actually happen for our clients.","I've personally led 40+ growth engagements. Let me show you what's possible for yours.","Koraline Spencer","Book a call","March 18, 2026","Industry","Enterprise Software","Company Size","450 Employees","Timeline","6 Months","47","2.4","Pipeline velocity increase","Services","+2","View Case Study","Growth Sprint","Starts at $2500/mo","Growth Partnership","Starts at $8500/mo","Popular","Custom","Get a quote","All engagements start with a free 30-minute discovery call. No commitment required.","David Wilson","Starts at","/mo","A focused, 8-week engagement to diagnose your biggest growth blocker and build the plan to fix it.","Full-funnel diagnostic audit","90-day growth roadmap","Weekly strategy sessions","Conversion optimization plan","30-day post-engagement check-in","General","Process","Results","What exactly does Kora do?","We help B2B companies between $2M and $50M in revenue grow faster and more predictably. That means diagnosing what is stalling your growth, building the strategy to fix it, and working alongside your team to execute. We are not an agency that runs campaigns. We are a growth partner that works on the systems, processes, and positioning that drive sustainable revenue.","What industries do you work with?","We work across B2B industries including SaaS, professional services, fintech, and healthtech. The common thread is companies with a strong product that need help building a repeatable growth engine. Our frameworks are industry-agnostic but we tailor every engagement to your specific market dynamics, competitive landscape, and buyer behavior.","How is Kora different from a marketing agency?","Agencies typically execute specific tactics like paid ads, SEO, or content production. We work upstream of that. We figure out why your growth has stalled, what the highest-leverage opportunities are, and build the strategy and systems to capture them. If you need an agency for execution after that, we can help you find the right one. But most of the time, the problem is not a lack of tactics. It is a lack of clarity on what to prioritize.","Who on our team would work with Kora?","Typically the founder or CEO, plus whoever owns revenue — whether that is a VP of Sales, Head of Marketing, or a revenue leader. We integrate into your existing team, not around it. We attend your standups, work in your tools, and collaborate directly with the people responsible for execution. Most clients say it feels like adding a senior team member, not hiring an outside consultant.","More questions? Reach out anytime.","support@kora.com","Copied!","Lessons, frameworks, and honest takes on what it actually takes to grow.","View All","Technology Selection","March 4, 2026","Implementation","March 3, 2026","Actionable growth roadmap","Channel & funnel diagnostics","Clear next steps & timeline","\"What sets Kora apart is their commitment to building our capabilities, not creating dependency.\"","No pitch decks, no pressure. Tell us where you are and we'll share how we can help.","Name","Email","What services are you interested in?","Annual revenue","Under $1M","$1M - $5M","$5M - $20M","$20M+","Biggest growth challenge?","By submitting, you agree to our terms of service.","We'll reach out within 24 hours to schedule your call.","40+","Long-term partnerships.","99%","Satisfaction Rate.","2847 Mission Street San Francisco, CA 94110","Subscribe to our newsletter.","Subscribe","By subscribing, you agree to our privacy policy.","Stalled revenue, leaky funnels, stretched leadership. Whatever's holding you back, let's solve it.","(510) 895-6500","hello@kora.com","Socials","Legal","Privacy Policy","Terms of Service","Navigation","Case Studies","Insights","About us","Contact","kora","Case studies","You","Get Template","All Access","Create a free website with Framer, the website builder loved by startups, designers and agencies."],"codeblock":[],"url":"/"}}