# Theo Theo is a cybersecurity firm providing penetration testing and security audits for Fortune 500 companies. They had plateaued at $12M in revenue. Services Growth Strategy Sales Optimization Go-to-Market ![](https://framerusercontent.com/images/7ZSIdyPw23PAYM3qvBNhoBOW828.jpg?width=2400&height=1800) Industry Cybersecurity Company Size 180 Employees Timeline 12 Weeks 68 % Win rate improvement $4.2 M New ARR in first year January 22, 2026 ## HowTheogrewdealsizes3.8xandadded$4.2MinnewARRbyrepositioningupmarket. The challenge Enterprise-readytalentpricedlikeamid-marketshop.$35Kaveragedealsandhourlybillingleftmillionsonthetable. The sales team was pricing critical security work like a commodity. Enterprise buyers questioned whether Theo was serious enough because proposals looked identical to boutique shops charging half the price. Senior consultants were stretched across too many small engagements when they should have been leading $150K assessments. ![](https://framerusercontent.com/images/mk5gClj90pK2vFIFPfCofvMWg8.jpg?width=2400&height=1800) The approach KorarepositionedTheo'sentirego-to-marketaroundenterprisevalueratherthanhourlydelivery. We analyzed Theo's last 50 engagements and quantified the business impact of their work. This gave us the data to build a value-based pricing model tied to risk reduction. We restructured proposals into executive-level risk assessments and rebuilt the sales process around consultative discovery rather than technical demos. ![](https://framerusercontent.com/images/WW3sXQdXruKpbyFPYNDTpz2sTf4.jpg?width=2400&height=1800) The Results Averagedealsizegrewfrom$35Kto$133KandTheoadded$4.2MinnewARRwithinthefirstyear.Theteamnowhandlesfewer,higher-impactengagementswithsignificantlybettermargins. Average deal size grew from $35K to $133K Win rate on enterprise deals improved 68% $4.2M in new ARR added within the first year Sales cycle shortened from 38 days to 19 days at higher price points Senior consultants now handle fewer, higher-value engagements with better margins "I was skeptical of consultants—we’d been burned before by firms that delivered pretty slides and then disappeared. Kora was different. They rolled up their sleeves, challenged our assumptions, and stayed until the changes actually stuck." ![Joseph Alexander - Official Framer Partner](https://framerusercontent.com/images/bHZPgCMyonDjkoqqgaJSh43gsI.jpg?width=1800&height=2400) Marcus Thompson President ## Morecases. Trustedbymorethan50companies,fromambitiousstartupstomajorenterprises. [View All\\ \\ View All](https://kora.framer.media/cases) ![](https://framerusercontent.com/images/qWS4BiNWHU6BsV03nquz3LOXcM.jpeg?width=2400&height=1600) March 18, 2026 ### How Sitemark broke through an $18M plateau and grew 47% in six months. 47% Revenue growth in 6 months 2.4x Pipeline velocity increase [View Case Study\\ \\ View Case Study](https://kora.framer.media/cases/sitemark) ![](https://framerusercontent.com/images/CtZtT97lx3imoMOuinUNyvOUo.jpg?width=2400&height=1800) March 12, 2026 ### How Lightspeed tripled revenue in 18 months by rebuilding their sales engine from the ground up. 3.1x Revenue growth in 18 months 34% Close rate (from 12%) [View Case Study\\ \\ View Case Study](https://kora.framer.media/cases/milano) ![](https://framerusercontent.com/images/YLqSXPwuRjvZniqgw49AQYJMSzM.png?width=2400&height=1600) ## Let'sfindyournextgrowthlever. 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